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Why settle for cheap lures that break, rust, or never catch anything?

Reel24™ gives fishers a full month of premium, proven lures designed to hook more bites.

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24 unique, high-quality lures
Works for bass, trout, pike & more
Sharp barbed hooks that last
Gift-ready & made for daily excitement

Results That Speak for Themselves

We asked Reel24™ customers what changed after trying our 24-day fishing lure calendar.

98%

Said the daily surprises made it the most fun gift they gave all season.

96%

Said each day’s surprise made fishing more exciting and boosted motivation to get on the water.

93%

Reported better lure quality than typical kits — sharper hooks, stronger builds, and more realistic action.

Tested and loved by beginners, weekend fishers, and seasoned anglers alike.

Light Made for Every Moment

Set the mood anywhere with a cozy warm glow or vibrant color modes that brings a calm, relaxed vibe to your night.

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One Net. Total Control.

Stop wasting time with straps and ropes.

LoadLock™ stretches wide, grips tight, and keeps your cargo locked down in seconds.

Shop LoadLock™

Light the Way, Hands-Free

Stay hands-free with a 230° wide beam that brightens every cast and campsite. Rechargeable, lightweight, and ready for any night out.

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  • “Best gift I’ve found for my son and me to share!”

    My son gets excited every morning seeing which lure’s next. Great quality and such a cool idea!

    - Ryan T.

  • “Impressed from day one.”

    Honestly didn’t expect this level of detail, every lure looks premium, with sharp hooks and great colors. The packaging is sturdy and makes it feel like an actual collector’s item. Totally worth it for any angler.

    - Derrick M.

  • “My little fisherman loved it!”

    Got this for my 9-year-old nephew and he hasn’t stopped talking about it. He opens one every morning before school and shows me which lure he got. Such a clever idea!!

    - Jasmine P.